{"version":"1.0","provider_name":"eyeshadow blogja","provider_url":"https:\/\/sense.cafeblog.hu","author_name":"eyeshadow","author_url":"https:\/\/sense.cafeblog.hu\/author\/eyeshadow\/","title":"Universities challenged on top 1% advert","html":"Universities in the UK are being challenged over claims to potential students that they are in the \"top 1%\" of the world\u2019s universities.\r\n\r\nReading University is going to have to take down such a claim after a complaint to the advertising watchdog.\r\n\r\nUniversity rankings are increasingly influential for recruitment, particularly for overseas students.\r\n\r\nIn the new World University Rankings, the top three are US universities - MIT, Stanford and Harvard.\r\n\r\nCambridge is the highest ranked UK university, with three other UK universities in the top 10 of this global league table Disney jobs<\/a>, published on Thursday.\r\n\r\nBut the advertising watchdog has been examining a complaint about how university rankings are being used in marketing.\r\n\r\nA description of Reading University as being in the top 1% worldwide had been challenged by a complainant, who said such a figure could not be substantiated and could be misleading.\r\n\r\nThe Advertising Standards Authority says that this has been \"informally resolved\", with the university agreeing that it will remove the claim, without going ahead with a formal investigation or ruling.\r\n\r\nTop 10 QS World University Rankings\r\n\r\nMassachusetts Institute of Technology (MIT)\r\n\r\nStanford\r\n\r\nHarvard\r\n\r\nCalifornia Institute of Technology (Caltech)\r\n\r\nCambridge\r\n\r\nOxford\r\n\r\nUniversity College London\r\n\r\nImperial College London\r\n\r\nChicago\r\n\r\nETH Zurich\r\n\r\nThere are many different university rankings, including for individual subjects as well as for institutions, and the results are often used as evidence of international status.\r\n\r\nAnd the challenge over how such rankings are used in marketing will have implications for many other universities.\r\n\r\nCharles Heymann, the University of Reading\u2019s head of corporate communications dermes<\/a>, welcomed the clarification over how universities can present global rankings.\r\n\r\n\"It now needs to investigate every single other UK university which claims it is in the top 1% in the world, rather than waiting for individual complaints to be made,\" he said of the ASA.\r\n\r\nMr Heymann said that Reading was in the top 200 of the Times Higher Education and QS rankings.\r\n\r\n\"Like dozens of other UK universities in recent years, we judged this put us in the top 1% out of an estimated 20,000 institutions internationally,\" he said.\r\n\r\n\"We accept, though, the ASA\u2019s view that this could not be proved given no league table assesses every single university worldwide.\"\r\n\r\nThe latest annual findings of one of the most high profile rankings have been published, listing almost 1,000 universities.\r\n\r\nThe QS World University Rankings shows the Massachusetts Institute of Technology (MIT) once again rated as the world\u2019s best, with the top three unchanged from last year.\r\n\r\nThe rankings take into account:\r\n\r\nresearch publications and citations\r\n\r\nthe views of academics and employers\r\n\r\nlevels of international engagement\r\n\r\nCambridge, Oxford, UCL and Imperial are all in the top 10, but there has been an overall downward trend for UK universities.\r\n\r\nThere are 76 UK universities in the international rankings, but the compilers say 51 of them are in a lower place than last year.\r\n\r\nBut London has more universities in the top 50 than any other city in the world.\r\n\r\nNick Hillman, director of the Higher Education Policy Institute, blamed a lack of funding for the overall slip in rankings for UK universities.\r\n\r\n\"The competitiveness of UK universities has been affected by austerity. In particular, tuition fees have been frozen for five years and research funding has not grown as fast as in some other countries,\" said Mr Hillman.\r\n\r\nBen Sowter, head of research for the QS rankings, said it also showed that the \"rest of the world is becoming increasingly competitive\".\r\n\r\nBut he said that UK universities were showing the \"continued strain on university resources, which appears to be having a deleterious impact on not just research, but also the capacity to deliver world-class teaching\" reenex cps<\/a>.","type":"rich"}